STARLUXE

ABOUT

Kusmi Tea is a tea house that cultivates both modernity and tradition with its unrivalled wellness blends, its classics and its famed recipes that are so iconic today.

The eldest son of a peasant family, Pavel Mikhailovich Kousmichoff left home at the age of 14 to work for a tea merchant in Saint Petersburg. The merchant, impressed by his potential, initiates him into the secret world of tea blends and gives him a small tea house as a wedding gift in 1867.

The tea house enjoys enormous success and Kusmi teas become a favourite of the tsars…Pavel sends Vyacheslav to London to familiarize him with the teas in 1907. Vyacheslav becomes a tea expert as well as a talented businessman. He also opens the first British subsidiary, P.M. Kousmichoff & Sons at 11, Queen Victoria Stree.

They set up a workshop in Paris on 75 Avenue Niel (which still serves as a training space for the tea house : Ateliers K) and establish the Kusmi Tea house.

The years between the two World Wars are a time of prosperity for the tea house. Kusmi tea opens locations in New York, Hamburg and even Constantinople.

Kusmi Tea, ever the bold brand, is just as strong as it was back in the time of the tsars. In a little over a decade, the unrivalled tea house has opened 85 boutiques in 35 countries, offering 100 different tea blends (all of which are produced near Le Havre) and employing over 600 people worldwide. A saga that shows no signs of stopping!

Kusmi’s expertise means that it knows how to blend flavors to compose unique teas. Its wide range of flavored teas includes : black tea flavoured with natural essences of citrus, vanilla and spices (Prince Wladimir) and green tea flavored with natural essences of bergamot, citrus, and flowers (Green Bouquet)